Marketing Lean: How to Plan Efficient Initiatives in a Bootstrapped Setting

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From day one at Drifty, I realized that working bootstrapped is a whole new (and very exciting) ballgame. At a lean startup, time and dollars cannot be wasted. Mistakes have to be minimal, and every single mistake must have very valuable takeaways for the future.  In my experiences with online marketing, sales, and social media, I like to think that I have built a lengthy knowledge bank of mistakes to avoid when designing a marketing plan/strategy.  Many of these mistakes are those that I have made, many are those I have watched others make.  I have learned from each and every one, and come out of it just a little bit smarter.  What is the common denominator in all of these mistakes?  It is VERY hard to tell that it was a mistake unless you look in the right places.

I will give you examples of two common problems/misconceptions that I have seen at every job I’ve had:

 1) A company wants to grow its user database and generate some leads, so they throw some money into an online advertising strategy.  They pick some solid keywords to target and a core demographic, and launch the campaign. Continue reading “Marketing Lean: How to Plan Efficient Initiatives in a Bootstrapped Setting”

Who I Want to Be

I already know the kind of person/man I want to be, and I have two men to thank for that.

For the few, if any, that read these posts, I know that this comes as a bit of a curveball because most of the submissions are related to work, marketing and tech, or any combination of the two.  I am of the firm belief that my work is best when it is grounded in who I am, what I love, and what I am good at, so from time to time I may reflect on personal stuff.

I should probably start this by shooting some love out to my mother and sister.  You have both had amazing effects on teaching me about life and taking care of me, but this post is primarily about the male role models in my life.

That being said, recent and upcoming events have caused me to reflect a bit recently about how great of a support system I have had my entire life, and how I plan on shaping myself based on the lessons I have learned.  As far as the male examples in my life, I would go toe-to-toe with anyone who claims they have a better pair of teachers about life as a man than I have in my father and my brother.

Continue reading “Who I Want to Be”